How do I organize to make that happen? Buell Firms increasingly deploy self-service technologies SSTs to manage customer interfaces that are inherently stressful.
Which, if any, innovation metrics should I build into reward and evaluation systems? How does one balance this dual, or ambidextrous, orientation?
Is there a standard pattern across industries? Can we and should we balance over time by sequentially switching our focus from radical to incremental e. Shell and Ryan W. Now what? What can we learn from these firms or brands? When should organizations centralize marketing activities, and when should they decentralize them and push marketing activities into the businesses?
Do large firms need to implement things differently? For many industries, at the heart of this change are smart products, smart applications and interconnected devices as well as an increasing willingness of firms to develop ecosystems of partners rather than go it alone.
Other organizations have increasingly centralized marketing to share cost and services. Does it drive the process? What are the best insights tools and frameworks for us to use?