Evaluate whether your market will take to a new men's, women's or children's clothing store, or whether you should sell a combination of these. The reporting capabilities of our POS programs include sales, costs, and profits by salesperson or by category for the day, month, and year-to-date.
You'll have to keep in mind your inventory numbers: How much square footage will you need?
Outfitting the male who identifies with this image or aspires to emulate it will be the store's mission - and will provide its identity. Q: What kind of return can I expect on my investment? The colors and styling will be more masculine, avoiding the cheap and flashy.
Television ads, print ads in newspapers and other local circulars, and radio ads should all be considered in your marketing plan. Purchase inventory Speaking of inventory, you'll want to get the process moving to purchase merchandise from designers or manufacturers at the same time that you settle on a location.
Keep the momentum going by sponsoring fashion shows, sample sales, trunk shows, holiday promotions and other special days to celebrate your customers and give them new, exciting reasons to visit your store.
The Executive Summary The executive summary is the first and most important section of your business plan, as it gives potential investors and decision-makers a snapshot of the types of clothes you offer, identifies the potential market for your products, lists your mission statement, your qualifications to run your retail business and details how your expertise will be an advantage in your competitive industry.
Steve Kotlik will be in charge of Finance and Operations. Be sure to rent or lease a location with a storeroom large enough to store your unstocked merchandise.