In this age, people are bombarded with huge amounts of information and sacrifice the traditional, slower means of becoming informed to faster, more electronic counterparts.
Find out more about direct mail.
George Gerbner, the founder of cultivation theory, argued that television has the ability to impact the way that people percieve certain message and influence their everyday life. Yellow Pages phone directories.
Newspapers are very affordable for local businesses and allow you to target a geographic segment if you have a universal product or service.
They both have the same goal of promoting the product but use different types of advertisement. Targeting options can include targeting based on geographic location, purchasing tendencies and other consumer behavior.
Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services.